PERSONALIZATION THROUGH PREDICTIVE MODELING

In this clip from my “Personalization Through Predictive Modeling” presentation at General Assembly in Santa Monica, CA on Sept. 7, I explain the growing importance of predictive modeling and how it will transform marketing in the future.

UCLA Global Online CMO, Mike Buczkowski, talks about predictive modeling and how it will affect the future of marketing as part of his presentation, "Personalization Through Predictive Modeling," at General Assembly in Santa Monica, CA on Sept. 7, 2017.